Integrum Worldwide Announces Rebrand to ONAR at Cannes Lions 


Integrum Worldwide Announces Rebrand to ONAR at Cannes Lions 

June 17, 2024—Los Angeles, CA—Integrum Worldwide, the global marketing agency group, is thrilled to unveil its transformation into Onar. This rebrand reflects Integrum Worldwide's evolution and unwavering commitment to delivering unparalleled technology driven marketing solutions across diverse sectors.

Onar, which means “Dream”, signifies a new era for Integrum Worldwide, aligning with its dream of integrating the agility and creativity of boutique agencies with the extensive reach and resources to service underserved middle market firms. This rebrand marks a significant leap as Onar positions itself for future growth. Onar aims to surpass $100 million in revenue through a strategic acquisition and growth plan as it ultimately plans for a listing on a major exchange.

Claude Zdanow, Onar's Chief Executive Officer, affirmed, “The rebranding to Onar signals our forward-thinking approach and unwavering dedication to establishing our position as a leader in the marketing industry. Our enhanced identity is rooted in our core values of integrity, collaboration, innovation, and excellence. With the support of our board and partners, we plan to leverage this moment and new brand to focus our energy on investing in technology and agencies that will drive our growth.”

Onar continues to operate with a diverse portfolio of specialized agencies, providing a range of services including performance marketing, branding, digital marketing, experiential marketing, and healthcare marketing. With a strong presence in the United States and team globally, as well as extensive investments into artificial intelligence and machine learning, Onar is aptly positioned for sustained success.

For more information about Onar and its expanding portfolio, please visit

About Onar
Onarʼs diverse agency family covers many industries and specialties while maintaining a common mission: to serve its clients best in class results with honor and candor. From tech driven performance marketing to deep networks of personal relationships across fields, Onar’s overlapping agency brand matrix is deeply complementary and combines to create a network unmatched in its ability to help any brand expand its story. Onar, formerly known as Integrum Worldwide, is comprised of specialized agencies that provide marketing solutions in branding, digital marketing, experiential marketing, and healthcare marketing. Backed by globally recognized private equity groups M2B Growth Enterprises and Apollo Management Group, Onar aims for substantial growth and market prominence through strategic acquisitions and organic growth.